MLM Multi Level Marketing, The Plague & Other Fairytales
A great piece about what doubters may throw at you about MLM.
Network Marketing Isn’t the Black Plague
During opportunity presentations, when people hear the words “network marketing”, I see some frowns. Network marketing over the years has received an undeserved negative connotation because of unscrupulous companies that have developed “pyramid schemes” to get rich quick at the expense of others. Fortunately, those companies do not represent the true value of network marketing in business. And, they do not represent the principles and corporate values of inLife. That’s what we need to explain.
Network marketing is principally a successful means of advertising and distributing products. It’s based on one simple principle…word of mouth recommendations and is used by many well known companies like Rexall, Sprint, Citicorp, Wells Fargo, and PrePaid Legal, just to name a few. You may not know it, but roughly 35% of all goods and services will be moved in western nations this year will be moved via network marketing. When Sprint offers you $25 off your next bill for introducing someone that purchases a Sprint phone or service, that’s network marketing.
Thirty network marketing companies are now traded publicly on NASDAQ and the New York Stock Exchange. In order to go public, these companies had to establish standardized accounting procedures and be open to the SEC scrutiny and control. Those companies have established and maintain high standards of business practices, which elevate the character of the entire network marketing community.
If you think about it, network marketing resembles franchising, in that it relies on a network of independent contractors. Ray Kroc, founder of McDonalds understood this way back in 1955 when he took that company from 1 location in Des Plaines, Ill to the largest restaurant chain in only twenty years.
Before joining inLife, I studied their business practices and the culture of the company and was impressed by both. Quite honestly, when used right, network marketing is indeed one of the greatest marketing and distribution opportunities in the history of capitalism. As you’ve heard so many times before, it’s all about people helping people.
So, when raised eyebrows appear as I say we are a network marketing company, I smile and proudly explain the real value of network marketing as an alternative to traditional business professions. With inLife, we are able to meet new people, develop new friendships, become wealthy without the pitfalls of working for a traditional company, and provide cigarette smokers a product that will improve their lives and financial futures. I can sit on my patio and have coffee in the morning, and help my twins with their homework in the afternoons while others are confined to their little cubicles. I’d call that a home run!
Always remember….”those that get it, will; and those that don’t, won’t. And, there’s nothing you can do about it.”
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